Here is another special opportunity analysis training with Jonathan, the owner of his own small fishing tour business. Keep in mind this is not the ideal client I would recommend you take on. But this opportunity analysis training has some important lessons that cannot be denied. Read More
Here's another training call that teaches you - by example - how to discover hidden marketing assets and how to get a client by simply asking questions over the phone. Read More
The telephone makes consulting so much easier! And it's my favorite way to get clients. In my opinion, there is no faster way to obtain a consulting client and no easier way to show your client how you can help them grow their business. And when you listen to this recording you will see why. Read More
Welcome to the first part of an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wishes to discover some new ways to grow his business without spending a lot more money. Read More
In the first part of my Opportunity Analysis with dental laboratory owner, Ryan, we discussed the definition of a USP and delved into what some of his own Unique Selling Propositions might be. In this second audio with Ryan, we are joined by Ryan’s Marketing Analyst, Annie. Although Ryan retained me to create his USP, I wanted to spend some time trying to determine what some of the hidden marketing assets of his business are currently. Read More
If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Read More
Here's another opportunity analysis call I conducted with a Mr. Mark Mysack. Mark called looking for marketing advice on his new internet start-up business.This is only the fourth time I have conducted an opportunity analysis. You’re learning as I am. Notice how I am closing all the way through the call. This is something I was not doing in the first two calls. Read More
It’s always a pleasure when I’m called upon to put my HMA Consulting hat on in order to help a business owner. Frank, the owner of an acoustical sound and lighting company, had listened to several of the audios on my site,www.hardtofindseminars.com, and contacted me for a consultation about how he could modify his marketing strategies to grow his business. Read More
Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business – and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Read More
In this interview, you’ll hear firsthand how to conduct an opportunity analysisthat will quickly and effectively uncover the main areas of growth for your client’s business. This is also an international call, so you’ll get the added benefit of hearing how to conduct HMA consulting long distance by phone. Read More
In this audio, you’ll meet Anthony. Anthony has been actively trying to drum up sales for his mobile billboard business but is barely breaking even every month. Even though he has an innovative new business and some great testimonial letters, he still finds that most people aren’t interested in advertising on his truck. So he’s come to me to take a look at his stagnant situation. Read More
Ken Ellsworth is an expert in hidden persuasion sales techniques, a master at detecting people’s psychological motivation for buying a product or service. And in this interview, he tells you how to use the underlying psychological needs to create potent sales messages that appeal to the target and produce customers. I guarantee that you will be as amazed by the power of subtle sales messages as I was. Read More
Frank’s shop isn’t doing as well as he’d like. And like most business owners, he’s too emotionally attached to analyze his problems accurately. So in this interview you’ll hear me take him through an opportunity analysis that gets him fired up about the benefits of consulting services. Read More
Here's a live training call that teaches you how to discover hidden marketing assets. Please download the opportunity analysis worksheet and follow along. You're about to be handed the key to getting all the marketing consulting clients you can handle. Read More
George is the owner of a small tanning bed business. He called looking for some advice on how he could grow his business. I invited George to talk in more detail about his goals. Listen in as I take George through the HMA Opportunity analysis in an effort to discover (HMA) Hidden Marketing Assets. Read More
This is a private conference call I made with Richard and some of the new HMA Consultants. In it, we go over ways to jump-start your business. We also talk with Dave Flannery and look at what is appearing to be one of the most exciting business plans for HMA Consulting. Read More
Meet David Flannery. He want's to become the world's number one HMA Consultant. David is from Ireland and he is 35 years old. David graduated with an MBA at the top of his class and has fifteen clients willing to pay close to $20,000 each for his consulting services. Read More
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