USP Training

Interviews and training on developing a USP for your clients


HMA Opportunity Analysis Training With Ryan Dental Lab Part One

Welcome to the first part of an Opportunity Analysis that I personally did with a gentleman named Ryan. Ryan is the owner of a dental laboratory in New Jersey who told me that his business is just about breaking even. He wishes to discover some new ways to grow his business without spending a lot more money. Read More

Ryan Dental Lab Part Two

In the first part of my Opportunity Analysis with dental laboratory owner, Ryan, we discussed the definition of a USP and delved into what some of his own Unique Selling Propositions might be. In this second audio with Ryan, we are joined by Ryan’s Marketing Analyst, Annie. Although Ryan retained me to create his USP, I wanted to spend some time trying to determine what some of the hidden marketing assets of his business are currently. Read More

HMA Opportunity Analysis Training With Dave - Owner Of A Diabetic Supplement Company Part One

Dave has an online business marketing supplements to diabetics and wanted some advice about how to grow his business – and grow it quickly. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Read More